Free ROI calculator

How much revenue is slipping away while nobody answers?

Most businesses lose money in three quiet places: calls that go to voicemail, web forms that wait for a reply, and past customers nobody follows up with. Put in your own numbers and see what recovering them could be worth. It is 8 short questions with a starting answer filled in for each, and there is nothing to sign up for.

Start the 2-minute survey See how it works

Missed phone callsThe caller who hangs up and dials your competitor.

Slow web form repliesA lead answered in seconds beats one answered tomorrow.

Past customers gone quietThe easiest sale is to someone who already bought.

1of 8The basics

What is one new customer worth to you?

Average revenue from one new customer or job. A rough number is fine.

How many calls from possible customers do you get in a month?

Leave out vendors, spam and wrong numbers.

How many of those calls go unanswered?

Think nights, weekends, lunch and busy afternoons. Your phone log will tell you. Many service businesses miss about one in four.

0%40%80%

How many web form leads do you get in a month?

Contact forms, quote requests and chat leads all count.

How fast do you reply to a new web lead today?

Be honest. A slower reply today means more to gain from an instant one.

How many web leads become customers today?

Out of every 100 form leads, how many end up buying?

1%40%80%

How many past customers and old leads do you have?

Anyone you hold a phone number or email for. Old quotes and cold leads count too.

What would a service like this cost you per month?

Optional. Add it to see your return on the cost, or skip straight to your results.

How the numbers work

Simple math, shown in full.

No hidden multipliers. Each line is your own figure times a rate you can see and change.

Phone calls

Calls a month × share unanswered × share an AI agent picks up × share who become customers × 12 months × customer value.

Only calls you were already missing are counted. Calls you answer today are untouched.

Website forms

Leads a month × your close rate today × lift from an instant reply × 12 months × customer value.

Only the improvement is counted, not the leads you already win. The lift is a planning assumption, set by how slow you reply today.

Past customers

People in your database × share who rebook per campaign × campaigns a year × customer value.

It assumes each campaign reaches the whole list. Reach and response vary a lot, so keep the rate modest.

What this does not include. The result is revenue, not profit. It leaves out your cost of delivering the work, and it counts nothing for staff time saved, extra reviews or referrals. The Cautious button halves every figure for a conservative view. Use your own call logs and customer records to replace any guess with a real number.

Next step

Got your number? Put it to work.

Save the page as a PDF or copy the link so your numbers travel with it, then share the result with the person who sent you here. A good next question is which of the three areas is the quickest win for your business.

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